The drama is over. Kanye West has finally found a brand that will respect his genius. Today it was announced that West and adidas has struck a deal for Ye to bring his creative skills to the sneaker company. This news comes on the heels of weeks of Kanye ranting about his treatment while at Nike.
The official statement from adidas says:
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.
Kanye joins fells G.O.O.D music labelmate Big Sean, A$ap Rocky and more over at adidas.