While her star seems to be dimming in the hip-hop world, Nicki Minaj is bigger than ever in the business world. The Queens native just announced that she has a new deal with Kmart to launch her own lifestyle brand, ranging from accessories to apparel, available only at Kmart and their affiliated website.
Nicki Minaj commented on the new partnership saying, “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
Adam Levine of Maroon 5 is also partnering with Sears Holdings, and the company is hopeful that the two superstars will drive traffic to their affiliated site, ShopYourWay.Com
The two stars are under contract to promote the site to their millions of followers and fans on their respective social media networks.
Imran Kooma, executive vice president and president of Marketing & Online at Sears Holdings, welcomed the two artists, “We are thrilled to align Kmart and Shop Your Way with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Both lifestyle brands from Adam and Nicki are scheduled to appear in select Kmarts by the end of 2013.